Get help recognising your online strengths and weaknesses and let’s create a solid strategy for reaching more customers, engaging more effectively and making more sales.
We all want to make better choices that lead to success. I guide you through the all-important pre-project research & discovery, using data to support your decisions.
Focused on the goals and needs of your customers we will create a clear strategy and solid project brief to allow the collection of comparable quotes, for the features you need.
Decisions based upon data and testing of proposals against clear goals reduces conflict between stakeholders and produces a website that helps customers to do what matters to them.
I add value to a web project at every stage, however, the best returns on investment are made when I’m hired before a project starts.
Together we will look deeply at your business, its goals, your customers and their pain points. You may be surprised at the insight you gain into your business during this process.
Many website projects fail due to insufficient attention at the pre-project stage. Many projects lack focus or are based upon incorrect assumptions. I increase the chances of success by getting to know your business and clients’ needs and ensuring your website is built in a way that meets those needs.
Any company which has existed for more than a few years tends to accumulate digital assets. Staff come and go, marketing plans run and expire, products launch and retire. I audit and document all such assets and help you build a clear management strategy moving forward.
After a digital asset audit, I can rationalise those existing assets to remove items no longer needed, fit for purpose or which are no longer ‘on message’ as well as re-align assets in terms of branding and purpose.
Managing your web design or digital branding project on your behalf with your choice of contractors, or those I recommend. I act as a managing intermediary translating technical jargon into meaningful business language for you as well as translating your needs into technically correct instruction for your contractors.
Most commonly carried out before are after completion of a web project, analysis can be carried out at any point. I analyse your project against its goals and report back with observations and suggestions. Ideal if a project has stalled, changed direction or key relationships have broken down.
I enjoy working with clients to take their business goals and create a forward-thinking digital strategy that looks at content, social media their website and technical SEO. I use industry-leading tools to provide meaningful statistics on which to base future decisions.
Testing isn’t reserved only for old websites or for when things aren’t quite working correctly. Ongoing testing allows you to maintain and improve your sites conversation rate and improve search engine rankings
If you need help getting your website working in line with legal requirements such as GDPR, I can carry out a privacy impact assessment to identify areas where improvement is required and report back to you with suggestions.
Blog Audio: Read/listen time: 13 minutes I have met very few clients that ‘like’ paying for research or…
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