Website consultancy & digital services that drive growth, on an Ad-hoc, project or retainer basis – 01903 527927
Digital consultancy is the first conrete step to recognising your online strengths and weaknesses and formulating a solid strategy for reaching, engaging and satisfying your customers. It is the precurser to a truly successful website design project that generates real return on investment.
What is the best phase of a web project to hire a website consultant?
A website consultant can add value to a web project at all stages. The best returns on investment are made when a consultant is hired before a project starts and puts in the ground work with solid research and analysis or your business, clients and the project goals. Successful website builds come from a cohesive combination of pre-project consultancy, focused web design and build and ongoing maintenance, monitoring and improvement.
Good decisions and successful websites come from a rigorous process of research, and analysis generating good data. To get the best data, make the best decisions and keep your website performing well it makes sense to hire a web consultant both before, during and after your web design project.
1. Pre-Project Research
A web consultant adds a huge amount of value at the pre-project phase, giving good data on which to base decisions and greatly increases the chance of successful project delivery.
2. Project Manage Web Design
Ensure your website build stays on track and that design direction remains correctly targets by using a consultant to project manage your web design project.
3. Website Improvement
As your customer demands or usage habits change, keep your site effective and increase conversions by using a website consultant to analyse data and suggest iterative improvements.
What situations are less stressful with a web consultant?
When you are experiencing time pressures
- When your company doesn’t have the time to carry out its own research to enable effective decision making
- Tight deadlines dont allow you sufficient reaction times
- Short lead times dont allow for advertising roles and employing new staff
When you encounter internal cultural or technical complications
- When your organisation lacks the required internal knowledge to make good decisions
- When your company lacks confidence and research relating to your customer base and your business goals
- When you want a fresh and unbiased oppinion untainted by emotional, financial or technical investment
- To independantly test internal research and strategy to ensure objectiveness
When progress is impeded due to resourcing issues
- When you don’t have a required skill set on your team
- When your organisation lacks the required knowledge, expertise, experience
- When you have high staff turnover or have lost continuity of responsibility for online marketing assets
- When you require extra staff resources but are unable to add to head count due to company policy
- For short term projects where training and employing staff is not financially viable
Not convinced? Our first hour of working together is free.
What are the typical tasks carried out by a web consultant?
Pre Project Research & Analysis
Many website projects fail due to insufficient attention at the pre-project stage. Many projects lack focus or are based upon incorrect assumptions. I increase the chances of success by getting to know your business and clients’ needs and ensuring your website is built in a way that meets those needs.
Digital Asset Auditing
Any company which has existed for more than a few years tends to accumulate digital assets. Staff come and go, marketing plans run and expire, products launch and retire. I audit and document all such assets and help you build a clear management strategy moving forward.
Digital Asset Rationalisation
After a digital asset audit I can rationalise those existing assets to remove items no longer needed, fit for purpose or which are no longer ‘on message’ as well as re-align assets in terms of branding and purpose.
Digital Project Management
Managing your web design or digital branding project on your behalf with your choice of contractors, or those I recommend. I act as a managing intermediary translating technical jargon into meaningful business language for you as well as translating your needs into technically correct instruction for your contractors.
Adhoc Project Analysis
Most commonly carried out before are after completion of a web project, analysis can actually be carried out at any point. I analyse your project against its goals and report back with observations and suggestions. Ideal if a project has stalled, changed direction or key relationships have broken down.
Digital Strategy & Project Performance Review
I really enjoy working with clients to take their business goals and create a forward thinking digital strategy that looks at content, social media their website and technical SEO. I use industry leading tools to provide meaningful statistics on which to base future decisions.
Website Testing & Improvement
Testing isnt reserved only for old websites or for when things arent quite working correctly. Ongoing testing allows you to maintain and improve your sites conversation rate and improve search engine rankings
Privacy Impact Assessments (GDPR)
If you need help getting your website working in line with legal requirements such as GDPR, I can carry out an privacy impact assessment to identify areas where improvement is required and report back to you with suggestions.
Not convinced? Our first hour of working together is free.
You might have some uncertainly when looking for a new web consultant. It is totally understandable and that is why you can talk to me on the phone or via Skype for an hour for free in the first instance.
I recommend Paul particularly to those companies and institutions that require something more than just website design. Paul’s skill goes beyond that to offering a service which we have found invaluable in guiding our choices and achieving our aims.
Eileen Chappell – SHARE CEO
I am highly confident that after our first hour of talking together, you will have actionable tasks which will benefit your business.