estate agent pointing at a computer screen

Excerpt #2 – eBook for Estate Agent websites

Blog Audio: Read/listen time: 8 minutes

I am really pleased to make available another excerpt from my new FREE eBook for Estate Agents.

I have been working with estate agents and companies who provide services to estate agents for a while now and have learned those elements that successful websites have in common. This eBook is the result of that experience.

I will be publishing an excerpt a week from the eBook but if you want to get the full eBook now just follow this link10 Essential Elements of a Successful Estate Agent Website‘.

Those of you that sign up to get your copy will get an extra bonus chapter which won’t be published on this blog.

As ever, if you have any questions please let me know via the contact page or by giving me a call on 01903 527927

Without further delay, here is Chapter 2!

2. Get Liked

Everyone wants to be liked.

In the business world, being liked takes on a whole new meaning and importance. Modern social media apps and programmes often allow users to ‘like’ something. This means much more than simply liking something in the traditional sense.

In terms of social media, a ‘like’ is registered on the app or programme as a thumbs up, star, tick or other such device and publicly displays your positive feeling about a product, statement, video, web page, etc.

So why do ‘likes’ matter?

Well, no one really knows what goes on in the mind of search engine bosses, but some SEO companies argue that social media ‘likes’ can factor in search engine rankings. This is something which is hotly debated with many good arguments for and against this theory, however, even if we assume that ‘likes’ are not a factor in search engines ranking your site, what are they good for?

The value of social proof

Social media ‘likes’ are social proof of what people think about your webpage, brand, product or whatever it is you are sharing and making available.

Social proof has a high value when someone is looking at one of your pages or resources. For example, a visitor is on a webpage on your website. They are deciding whether to invest time into reading that page or acting on it further. Visibly displaying the social ‘likes’ for that page or resource may convince the visitor that the page is for them, and then whether to share it with someone else, download it, bookmark it etc. the list goes on.

Social media ‘likes’ are a bit like mini-testimonials which contribute towards the trust someone has in you and ultimately their engagement with you. The more trust, assuming you have good and relevant calls to action, the more likely that visitor is to convert. Conversions are good.

What can get your estate agency website liked?

  •  A fast loading website
  • Language that is to the point, well-formed and relates to the visitor’s pain points.
  •  Provides functions which are useful to the visitor such as:
    • Maps
    • Granular sorting (this means that the visitor can sort to a detailed level)
    • Favourites
    • Floor plans, EPC graphs etc.
    • Printer-friendly listings
    • Email friendly listings
    • Mortgage calculator etc.
  •  Links to related information and services or guides
  • Process and procedure (what next)
  • Good content in the form of professional property images, videos etc.

Thanks for reading this excerpt from ’10 Essential Elements of a Successful Estate Agent Website’. I will post another excerpt next week but if you can’t wait until then and you want to read the whole eBook right now, please follow this link to get your FREE copy.